Samp announces a fundraising of €4m in Shared Reality for industrial sites

Samp achieves €4m investment in its ‘shared reality’ solution for the sustainable transformation of industrial sites

The French start-up Samp is disrupting the way modernisation projects for large industrial sites are managed, and today it announces a further step in its expansion following successful fundraising of €4 million from French and German DeepTech investment funds.

In the past, site operators, engineers and subcontractors have relied solely on existing, and often incomplete, paper diagrams on which to base modernisation plans.

Samp, a young French technology start-up, has developed a patented AI and 3D technology which marries existing data with 3D imagery taken from the field to create an accurate ‘digital twin’ of the site, created in just days.

Samp’s shared reality for industrial sites’ web-based solution is accessible to all stakeholders in a modernisation project and continuously updates as the project continues, allowing collaboration between disciplines and stakeholders and accelerating the safe transformation of complex sites to more environmentally and financially sustainable operations.

Today the company, which started life in the Parisian start-up incubator Station F, is announcing a new phase in its development, with the €4m funding allowing Samp to not only consolidate its unique position in France, but also begin its expansion into international markets. This funding round includes major investors with a strong DeepTech and Industry background: Innovacom, ENGIE New Ventures and High-Tech Gründerfonds.

The company’s technology has already been successfully deployed at projects with major water and energy groups, including ENGIE, SUEZ, Teréga and Trapil, and Samp has won several innovation awards, including the respected i-Lab breakthrough innovation contest in 2021. For the second consecutive year, Samp is a finalist of the “David with Goliath” competition, rewarding the best alliance between start-ups and large companies. It is also a winner of the NETVA contest, which supports market entry in the United States for the most promising French DeepTech start-ups.

Laurent BOURGOUIN, CEO of Samp, said: “Our ‘Shared Reality’ solution is the catalyst that de-risks and accelerates the complex transformation of industrial sites towards more sustainable operation. We believe it is the solution that industrial players need to face mounting stakes on safety, resilience, and environmental impact. The extra funds we have received today show the confidence that DeepTech funders have in our technology.”

Samp was founded in 2020 and has based its development on a strong alliance between industrial experience – the CEO and COO together combine more than 35 years of experience with industrial operators, equipment manufacturers and industrial service companies – and cutting-edge expertise in Deep Learning and 3D, with the team having 3 PhDs and 8 patents in these fields.

Do you want to continue the conversation and take action? Get in touch with Samp!

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Thomas Grand (COO)

What can you expect
from a demo with SAMP?

Scanning Services

Extend the reach of your scanning services by delivering your scanning campaigns on a purely web-based portal, designed from the ground up for the industry. Leverage your surveying and topographic expertise to consolidate valuable field data into a single viewer: maps, aerial and drone orthophotos, laser scans, photogrammetry or videogrammetry, and georadar can now be securely viewed, updated and shared in one place.

Engineering services, EPC

Upscale the value of your engineering services offering by delivering digital twin as a service, powered by your qualified staff. Improve customer retention with longer-term contracts that ensure continuous synchronization of technical documentation with the as-built facility. Accelerate or automate the production of technical deliverables when working on brownfield projects with little or no existing input information.


When preparing a quote for operating a facility on behalf of the owner, be sure to maximize that short window of time by taking advantage of as much technical information as possible. Turn your initial site visit into a unique opportunity to capture the current condition of the facility. Make a bid that will beat the competition with an already operational digital twin, while giving you increased confidence in your future service contract margins.


Whether you manage a single plant or a fleet of sites, whether your facilities are on-shore or off-shore, we can help you build and maintain a twin within days. Major milestones in a plant’s lifecycle, such as handover from EPC to operator, change of ownership, revamping or decommissioning, provide an opportunity to implement a safer and more efficient way of working with your extended teams, regardless of the quality of your technical data.