In this video, Laurent Bourgouin, CEO & co-founder of Samp, joins Peter Reynolds for an executive interview on February 10.
He explores a persistent industry challenge: the gap between technical information and real site conditions and how Shared Reality helps you align what your teams see with what actually exists on site.
Shared Reality 2026.01 is here! This release reflects our continued focus on helping field and office teams work smarter with cleaner, more accurate data—directly within the context of real assets. From advanced equipment recognition to improved collaboration tools in 3D, every update is built to support safer, more efficient, and more informed decision-making in daily plant operations.
Samp is currently in the collaboration with Smart Asset Integrity Solutions (Smart AIS), helping industrial operators in the Netherlands improve maintenance preparation and asset integrity workflows. The article presents a shared approach focused on removing uncertainty before work begins, where poor preparation, fragmented information, and limited field context often drive cost, risk, and rework across terminal operations.
