Digital twins and transitioning to a greener, safer industrial sector

In an interview with Silicon Republic journalist Laura Varley, Shivani Shah, CTO and co-founder of Samp, shared her journey from AI research to industrial innovation. Originally from India, she pursued a master’s in AI and machine learning in France, followed by a PhD at the French Nuclear Research Agency. Her expertise in big data and machine learning led her to develop a groundbreaking approach to processing large datasets. However, she realized that her passion lay in solving real-world challenges with AI, leading her to co-found Samp alongside Laurent Bourgouin.

Their vision was driven by the need to modernize aging industrial sites struggling with outdated documentation and data gaps. Shah saw the potential of AI and 3D technology to bridge this gap, enabling the automatic generation of intelligent digital twins from 3D scans. Samp’s Shared Reality solution integrates these AI-driven models with engineering blueprints and real-time data, creating a collaborative digital workspace that enhances efficiency, safety and sustainability.

Shivani explained that digital twins are not just a technology but a strategic framework that brings together AI, reality capture and advanced web tools to provide a continuously updated, interactive view of industrial assets. She emphasized how this can help industries transition to net zero goals by optimizing operations, improving energy efficiency and supporting sustainable decision making.

Samp CTO and co-founder, Shivani Shah

Beyond sustainability, Shared Reality also plays a crucial role in safety. Shivani highlighted that inaccurate technical documentation can lead to serious risks, but AI powered models allow teams to simulate maintenance processes such as lockout tagout digitally, reducing the potential for human error. This proactive approach ensures safer operations and minimizes downtime.

With AI innovation accelerating, Shivani noted the EU’s increasing investment in AI driven industrial solutions to enhance efficiency, safety and sustainability. She predicted that industrial sites will soon be fully data driven, leveraging AI for predictive maintenance, real-time monitoring and smarter decision making. As the industry evolves, she stressed the importance of adopting modern digital tools to create safer, more efficient and future ready industrial environments.

For the full interview published on Feb. 19, 2025  by Laura Varley, visit the Silicon Republic site.

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Shivani’s passion for technology and problem-solving led her from a PhD at the French Nuclear Research Agency to co-founding Samp in 2019. Recognizing the struggles of aging industrial sites with outdated technical data, she applied AI to address these issues. Samp, now with over 30 team members, has revolutionized industrial site management and is deployed in hundreds of sites across Europe, with plans to scale to 5,000 sites by 2030.

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Stéphane Evanno

Chief Strategy & Development Officer

What can you expect from a demo with Samp?

Scanning Services

Extend the reach of your scanning services by delivering your scanning campaigns on an AI-powered 3D worspace, designed from the ground up for the industry. Leverage your surveying and topographic expertise to consolidate valuable field data into a single viewer: maps, aerial and drone orthophotos, laser scans, photogrammetry or videogrammetry, and georadar can now be securely viewed, updated and shared in one place.

Engineering services, EPC

Upscale the value of your engineering services offering by delivering digital twin as a service, powered by your qualified staff. Improve customer retention with longer-term contracts that ensure continuous synchronization of technical data with the as-built facility. Accelerate or automate the production of technical deliverables when working on brownfield projects with little or no existing input information.

CONTRACT OPERATORS

When preparing a quote for operating a facility on behalf of the owner, be sure to maximize that short window of time by taking advantage of as much technical information as possible. Turn your initial site visit into a unique opportunity to capture the current condition of the facility. Make a bid that will beat the competition with an already operational digital twin, while giving you increased confidence in your future service contract margins.

OWNER OPERATORS

Whether you manage a single plant or multiple sites, whether your facilities are on-shore or off-shore, we can help you build and maintain a twin within days. Major milestones in a plant’s lifecycle, such as handover from EPC to operator, change of ownership, revamping or decommissioning, provide an opportunity to implement a safer and more efficient way of working with your extended teams, regardless of the quality of your technical data.