Promus Ventures leads Samp’s $6.7M Series A round to accelerate the deployment of its Shared Reality AI platform.
Promus Ventures is privileged to lead the $6.7M Series A round of Samp, a Paris-based startup using cutting-edge AI to redefine how industrial facilities are managed and maintained. We are excited to partner with Laurent Bourgouin, Shivani Shah, and the entire Samp team as they set out to help their industrial clients tackle the growing imperatives of labor shortages and safety.
The Problem: Outdated Documentation and Operational Inefficiency
Many industrial operators still rely on outdated or incomplete technical documentation to manage their facilities — a major pain point in critical sectors such as water or energy. Companies managing these infrastructures face increasing pressure to modernize, reduce downtime, and meet stringent safety and environmental standards. Without up-to-date and accurate data, decision-making inside the plant becomes reactive, leading to inefficiencies and higher operational risks.
Samp offers a unique solution by creating digital twins of sites that leverage 3D modeling technologies and artificial intelligence to provide operators with a “Shared Reality” of their facilities. With Samp, industrial operators can instantly access a highly accurate representation of their assets that seamlessly integrates with existing technical documentation and real-time sensor data. This up-to-date view, generated in a matter of days, becomes a unique copilot for the operator as it enhances decision-making and reduces risk in inventory management, maintenance, equipment upgrades, and safety operations.
Why Samp is Leading the Pack
Founded in 2019, Samp draws on deep expertise in AI and industrial management rooted in institutions like the French Atomic Energy Commission (CEA) and Dassault Systèmes. Laurent and Shivani’s vision is clear: to become the operating system for Industry 4.0. Samp has already gained significant traction with major clients like Engie, Suez, and Veolia.
Described as a CAD killer, Samp’s patented solution provides operators with a reliable single source of truth. Their platform quickly becomes essential as operators seek to modernize critical infrastructure while remaining compliant with stringent safety, security, and environmental regulations.
Looking Ahead: Scaling Innovation
We are confident that Samp’s solution is a game-changer for the industrial sector, particularly in areas like water, waste, and energy, where real-time, accurate data can drive more efficient operations. Samp’s digital twin platform has already been deployed across over 150 industrial sites in France, and the company is just getting started.
This funding round will enable the team to scale internationally and continue their R&D efforts to stay at the forefront of AI and 3D innovation. We are particularly excited about Samp’s potential to expand into new markets and sectors, transforming how industrial sites are managed globally. We look forward to supporting Samp’s journey to reshape industrial operations worldwide!
The article was originally published by Medium written Jeremy Teboul
