“Samp’s Shared Reality – The missing link between Agentic AI and the real world.”

Let’s elaborate on this Sam Altman lookalike video of Samp’s CEO Laurent Bourgouin. Heavy industry today is massively adopting Agentic AI – intelligent autonomous systems that can observe, reason, and act with minimal human instruction. These systems are expected to optimize operations, reduce downtime, and improve overall efficiency of any industrial facility.

As mentioned in the post from Vlad Larichev, The new Wharton/GBK report shows 72% of enterprises now track GenAI ROI and 75% see positive returns – yet MIT finds only ~5% are actually achieving scalable, repeatable success. Despite the discrepancy in the adoption reports, we can acknowledge that there are complex organization and operational factors that stall or delay the progress.

The core challenge AI agents often face in real industrial environments : they depend entirely on the accuracy and completeness of the data available to them. Without trustworthy data, even the most advanced AI will make incorrect decisions, leading to operational inefficiencies or system failures.

A lot of operational data in factories, plants, and infrastructure environments is incomplete, inconsistent, or disconnected from what is actually happening in the field. Equipment histories are often partial or mislabeled, and the operator knowledge stays in notebooks and shifts conversations instead of systems.

So in the past, initiatives like IoT analytics, predictive maintenance, and energy optimization have faced the same problem – pilots work, but they break down at scale… because the underlying data does not reflect real conditions of the field.

This is where Shared Reality becomes essential. Before deploying agents that make autonomous decisions, organizations need a verified, continuously aligned view of the physical environment – a shared understanding between people, systems, and AI about the state of machines, processes, and assets. It ensures that data is corrected and contextualized with the field observations. So when data reflects reality, AI agents can finally reason and act with confidence. To make Agentic AI work in the real world, we must continuously fix the data reality layer while automating on top of it, which is the core value proposition of Shared Reality. It is the foundation that turns AI from impressive demos into dependable industrial performance. Moreover, with the Update workflows, it can ensure that the 3D data is continuously aligned with the changes on the field.

Also, Shared Reality does more than just align data – it connects directly into a company’s existing systems. Through APIs, it links ERP, MES, CMMS, SCADA and historian data to field verified 3D. And soon it will support protocols like MCP, allowing it to interact with AI Agents. Instead of adding another data silo, it is the field-validated 3D contextualization layer that all AI agents, analytics, and software can rely on.

More to explore

BRL x Samp: testimonial of a water-management operator

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SEDIF Digitizes Its Drinking Water Network with 3D and AI

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Scanning Services

Extend the reach of your scanning services by delivering your scanning campaigns on an AI-powered 3D workspace, designed from the ground up for the industry. Leverage your surveying and topographic expertise to consolidate valuable field data into a single viewer: maps, aerial and drone orthophotos, laser scans, photogrammetry or videogrammetry, and georadar can now be securely viewed, updated and shared in one place.

Engineering services, EPC

Upscale the value of your engineering services offering by delivering digital twin as a service, powered by your qualified staff. Improve customer retention with longer-term contracts that ensure continuous synchronization of technical data with the as-built facility. Accelerate or automate the production of technical deliverables when working on brownfield projects with little or no existing input information.

CONTRACT OPERATORS

When preparing a quote for operating a facility on behalf of the owner, be sure to maximize that short window of time by taking advantage of as much technical information as possible. Turn your initial site visit into a unique opportunity to capture the current condition of the facility. Make a bid that will beat the competition with an already operational digital twin, while giving you increased confidence in your future service contract margins.

OWNER OPERATORS

Whether you manage a single plant or multiple sites, whether your facilities are onshore or offshore, Shared Reality helps you build and maintain reality models within days. Major milestones in a plant’s lifecycle, such as handover from EPC to operator, change of ownership, revamping or decommissioning, provide an opportunity to implement a safer and more efficient way of working with your extended teams, regardless of the quality of your technical data.