Digital twins and transitioning to a greener, safer industrial sector

In an interview with Silicon Republic journalist Laura Varley, Shivani Shah, CTO and co-founder of Samp, shared her journey from AI research to industrial innovation. Originally from India, she pursued a master’s in AI and machine learning in France, followed by a PhD at the French Nuclear Research Agency. Her expertise in big data and machine learning led her to develop a groundbreaking approach to processing large datasets. However, she realized that her passion lay in solving real-world challenges with AI, leading her to co-found Samp alongside Laurent Bourgouin.

Their vision was driven by the need to modernize aging industrial sites struggling with outdated documentation and data gaps. Shah saw the potential of AI and 3D technology to bridge this gap, enabling the automatic generation of intelligent digital twins from 3D scans. Samp’s Shared Reality solution integrates these AI-driven models with engineering blueprints and real-time data, creating a collaborative digital workspace that enhances efficiency, safety and sustainability.

Shivani explained that digital twins are not just a technology but a strategic framework that brings together AI, reality capture and advanced web tools to provide a continuously updated, interactive view of industrial assets. She emphasized how this can help industries transition to net zero goals by optimizing operations, improving energy efficiency and supporting sustainable decision making.

Samp CTO and co-founder, Shivani Shah

Beyond sustainability, Shared Reality also plays a crucial role in safety. Shivani highlighted that inaccurate technical documentation can lead to serious risks, but AI powered models allow teams to simulate maintenance processes such as lockout tagout digitally, reducing the potential for human error. This proactive approach ensures safer operations and minimizes downtime.

With AI innovation accelerating, Shivani noted the EU’s increasing investment in AI driven industrial solutions to enhance efficiency, safety and sustainability. She predicted that industrial sites will soon be fully data driven, leveraging AI for predictive maintenance, real-time monitoring and smarter decision making. As the industry evolves, she stressed the importance of adopting modern digital tools to create safer, more efficient and future ready industrial environments.

For the full interview published on Feb. 19, 2025  by Laura Varley, visit the Silicon Republic site.

More to explore

Franciliane, SEDIF, and Samp are proud to be nominated for “AI Project of the Year”

The Global Water Awards are among the most prestigious recognitions in the international water industry. They highlight the initiatives and innovations shaping the future of water, wastewater, technology, and desalination.

The 2026 Awards ceremony will take place on May 19 at La Quinta de Jarama, as part of the Global Water Summit.

This year, a project carried out in collaboration between Franciliane, SEDIF, and Samp has been nominated in the “AI Project of the Year” category.

Webinar: P&ID revalidation, by the field, for the field

Webinar: P&ID revalidation, by the field, for the field

Learn how your teams & contractors can continuously check flowsheets to rapidly build or easily sustain a trusted, up-to-date industrial digital twin.

Keeping Piping and Instrumentation Diagrams (P&IDs) up-to-date is a critical challenge for maintaining industrial assets. Discover how Shared Reality slashes your P&ID revalidation costs and delays, while improving your safety record.

ARC Leadership Forum | Executive Interview – Laurent Bourgouin – CEO, Samp.

In this video, Laurent Bourgouin, CEO & co-founder of Samp, joins Peter Reynolds for an executive interview on February 10.

He explores a persistent industry challenge: the gap between technical information and real site conditions and how Shared Reality helps you align what your teams see with what actually exists on site.

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